As Early as Five

Dove research revealed that 53% of Black mothers say their daughters experienced the race-based hair discrimination As Early As Five.

This work is all about shedding light on this staggering insight to compel people to take action and sign the petition on behalf of The CROWN Act—a law co-founded by Dove to make natural hair discrimination illegal in schools and workplaces across the US.

To date, 20 states have signed The CROWN Act or legislation inspired by the CROWN Act. We still have 30 states to go. Join the movement at Dove.com/CROWN


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