The influencing power of influencing

I love Yoga, but possibly the yoga community more.

I rode the wave of instagram from its beginning. Becoming an influencer was just me doing exactly what I loved, yoga. Working with brands was an extension of what I do in my day job but what I didn’t realise was the deep bonds of the community I became part of.

I call them my digital pen-pals, virtual relationships with people that perhaps I’d never meet in the ‘real’.

These like minded individuals (ie yogis) are my people and though all different and from all over the world we are forever connected. Not all remained virtual friends, luckily London is a holiday destination, and I’ve played host to many that I only knew via a square. Social can be a positive power for good and, I do believe, the yoga community is an example of that. Namaste.