Concept, Art Direction, Comping
Verizon Wireless is the largest wireless communications services provider in the United States offering wireless voice, messaging and data products. To emphasis the network’s unbeatable quality and reach, an “army” of network engineers in conjunction with the “test man” who travel with the customer everywhere they go was created. Along with the tagline, “It’s the Network”, the campaign gave all the reasons to choose Verizon. From initial branding to TV, B2B and retail promotions, the idea ran through all touchpoints.