Mario & Sonic at the London 2012 Olympic Games

Sega

Concept, Art Direction, Comping

The first official game of the London 2012 Olympics need a campaign that would rouse hearts, stir national pride and get people reaching for their controllers!

The ads featuring none other than the UK’s favourite Doctor – Tom Baker – alongside pop icons The Wanted.

Sales have past 2.5 million units and this is expected to climb throughout 2012.