Cheeky Bingo

Concept, Character Development, Art Direction

To launch a new, playful bingo site, where women could play for free, we needed to create a character that could embody the brand’s generosity and sense of fun. And so Cheeky was born.

From character creation to TV ads and sponsorship bumpers, Cheeky has taken on a life of her own. And the site is going from strength to strength.