Concept, Art Direction, Comping
Let’s be honest. Not every occasion is worth a visit or a call. With this campaign, we wanted to have fun with that fact while highlighting just how easy it is to send cards using eGreetings. We chose humorous examples of where a eCard might be the best option and positioned eGreetings as the best way to pretend you care about every event in your friends and families’ lives with a click of a button.