Cheeky Bingo 2013

Bwin Party

Concept, Art Direction

Having launched and established, we wanted to help her breakthrough and reach new audiences. We needed to land the idea of FREE, in a fun and engaging way that elevated the brand. We created a series of humorous spots, each showing free things that aren’t so awesome, contrasted with Cheeky – all with proving with a smile the point that There’s No Free like Cheeky Free.