Cheeky Bingo

Bwin Party

Concept, Art Direction

Having launched and established, we wanted to help her breakthrough and reach new audiences. We needed to land the idea of FREE, in a fun and engaging way that elevated the brand. We created a series of humorous spots, each showing free things that aren’t so awesome, contrasted with Cheeky – all with proving with a smile the point that There’s No Free like Cheeky Free.